Creating an Uploaded Data Segment Map

About Segment Maps

Segment maps define the characteristics of a group of people. For example, you can create a segment map to group all women who own their own business. The characteristics that you want the segment to represent are added as nodes.

Use an uploaded data segment map when your data is on the cloud. Cloud data is uploaded data that was imported into or collected by SAS Customer Intelligence 360.

There are three types of nodes in a cloud segment map:

• Criteria nodes contain characteristics that define a group of people.
• And nodes are used when you combine criteria nodes with an AND operator.
• Or nodes are used when you combine criteria nodes with an OR operator.

Create an Uploaded Data Segment Map

TipIf a segment already exists that contains some of the same criteria that you need to add to your new segment, you can start by making a copy of the existing segment. On the TargetingSegments page, select the segment that you want to copy and click . Then select Copy.

Complete the following steps to create a segment:

1. On the navigation bar, select TargetingSegments.

2. Click .

   Note: The name of your segment cannot exceed 60 characters.
3. Select Uploaded Data to create a segment that uses customer information that was uploaded to SAS Customer Intelligence 360.
4. Add criteria, OR, and AND nodes to your segment map. Then connect the nodes to create paths.

Next Steps

While you are working on your segment map, you can save your segment without updating its status. When you are finished adding nodes and connecting them to create paths, you can update the segment status so that the segment becomes active.