Integrating with SAS Marketing Automation

You can import lists of known customers from SAS Marketing Automation. The lists are created from Cell nodes and Link nodes in campaigns. For information about configuring SAS Marketing Automation to share data with SAS Customer Intelligence 360, see SAS Marketing Automation: User’s Guide.

If the Make cell data available to SAS Customer Intelligence 360 option is selected on a Cell node or Link node, the imported list data that is provided to SAS Customer Intelligence 360 is refreshed when the campaign executes. The status of the imported list is Active.

If the Make cell data available to SAS Customer Intelligence 360 option is deselected, or the cell or campaign has been deleted, the data is not refreshed. The status of the imported list is Static.

Note: For optimization of campaign groups in SAS Marketing Automation, cell data is not available unless node counts exist before optimization. Cell data is uploaded to SAS Customer Intelligence 360 during campaign execution. The data that is shared with SAS Customer Intelligence 360 consists of node counts before optimization. The optimized counts might be different. The optimized counts are not available to SAS Customer Intelligence 360.

Last updated: August 11, 2026