SAS® Customer Intelligence 360: User’s Guide Introduction to SAS Customer Intelligence 360 Using the SAS Customer Intelligence 360 Copilot Understanding the Basics Using Plans to Manage Marketing Processes Managing Content Personalizing Your Customer’s Experience Tracking Behavioral Data with Events Targeting with Audiences and Segments Using Tasks Email Communication Mobile Communication Delivering Web Content Delivering Direct Marketing Content Advertising on Other Platforms Using Custom Marketing Channels Using Scheduled Journeys to Engage Your Customers Using Real-Time Journeys to Engage Your Customers Testing Journey Paths and Content Designing Decisions by Using SAS 360 Marketing Decisioning Optimizing Marketing Data SAS 360 Marketing AI Appendixes Last updated: August 11, 2026