View the Segment Profile and Compare Segments
When the system has enough data, a profile is created for your segment. The segment profile compares the members of the segment with the remaining members in your imported customer data. To access the profile, navigate to the Segment Profiles tab.
About the Segment Profile
The segment profile displays the attributes, or characteristics, that differentiate the segment. It contains two sections:
- The Distinguishing Criteria section displays the characteristics that most differentiate the members of this segment from everyone else. Characteristics found by the system and any customer data that you marked as available for analysis are included in this list.
- The Criteria Marked for Analysis section displays characteristics that were configured to always be displayed when the customer data was initially imported. These characteristics are displayed regardless of whether they differentiate the segment.
Comparing Segments
You can also compare the segment that you are viewing with other segments in the system. Comparing segments helps you see how the members of the segments differ. Comparing segments can also determine whether similar segments can be combined.
On the Segment
Profiles tab, click Add Segment or 
to add up to five segments that you are interested
in comparing with the open segment. To refresh or delete a segment
comparison, click 
.