Adding Event Attributes to a Web Task

How to Forward Event Attributes to Other Items

When you have a task that uses a web, mobile, or external event, you can track attributes from the events and associate those values with the task. The event attributes are then forwarded to downstream events, such as contact and response events, primary and secondary events, impression events, and conversion (milestone) events.

For example, your organization tracks personalization information by using a personalization code in your on-premises database. Assume you want to associate the personalization codes with triggered events in SAS Customer Intelligence 360. You could complete the following setup to accomplish this:

1. Create an external event with a custom attribute that represents the personalization code.
2. Create an email task that uses that external event as the trigger event.
3. Add the event attribute that represents the personalization code to the task.
   Note: You cannot track an event attribute if its Personally identifiable information check box is selected.
4. Inject an event from an on-premises system to trigger the external event, and send the personalization code with the event's payload.

When the external task is triggered in SAS Customer Intelligence 360, the personalization code's value is forwarded to the task as a custom attribute. These values are stored in the properties_map_doc column of the SAS 360 Engage detail tables.

You can download the UDM tables by using the download API. The data tables will enable you to map the personalization code from your original injected event to any events and tasks that occurred in SAS Customer Intelligence 360.

Prerequisites

• The event must exist in SAS Customer Intelligence 360 and must contain the attribute that you want to add to the task.
• The event must be added to the task either as targeting criteria or as a trigger event.

Adding Event Attributes

1. Navigate to the Orchestration tab.
2. Click Event Attributes.
3. Click .
4. Select the attribute that you want to add. You can add up to five event attributes.
   Note: Event attributes are available only when the event is used as targeting criteria or as a task's trigger event.
   TipYou can add attributes to a published task. After adding the attributes and republishing the task, the new attributes are included in the event payload along with the existing attributes.