Monitor Your Web Task
The Insights tab of a web task contains information about the task and its performance. For example, you can see details about metric performance and reports. Use the information available on this tab to monitor your web task.
Summary
The Summary tab displays general information about the task and its creatives, giving you an at-a-glance view of how the task is progressing. The data here is based on unique users. For example, if you visit a site twice, your duplicate visits are removed and you are counted as one user.
You can see details about the task, such as the following information:
- status of the task
- dates, such as the date on which the
task was last published, the date of the most recent update, and how long the
task has been active
Note: The timestamp value that is below the Status field is set to the most recent time that the reporting data is updated. The value does not correspond to the date that the task is completed.
- population counts, such as the number of unique users that have been included in the task
- data collection date, which is the most recent date and time that reporting data was updated. The reporting data is updated hourly when data is collected for the events that are associated with the task.
On the Summary tab, you can also see some details about creative performance, such as the following information:
- Data for each creative, including unique user counts and conversion rates.
- The conversion rate for the primary metric for the task’s creative. Use the Creative Conversion Rate section to explore data related to the creative’s conversion rate. You can select Show value markers to add data points to the lines in the graph, and refine the time period that the graph displays by moving the sliders below the graph.
Performance
Performance is where you specify the primary and secondary metrics while you are designing your task. As the task progresses, details about all available metrics and creative performance are updated on this tab. The data available on this tab is user based and includes only unique users. For example, if you visit a site twice, your duplicate visits are removed and you are counted as one user.
In addition to viewing metric and creative data, the tab also includes an option to stop delivering creatives when the primary metric for the task is met. If this is selected and this task stops delivering creatives, any of the following actions might occur:
- That same spot might display a creative from another task.
- If there is no other task delivering a creative to that spot, then the spot's default creative is displayed.
- If there are no other tasks delivering content to that spot and there is no default content defined for that spot, then the spot remains empty.
Reports
Use the User Results report to display how key metrics are performing by total users in your task. The user-based metrics in this report include duplicate users. For example, if you visit a site twice, you are counted as two users.
Click 
for the Date field to specify the range of
dates for the data that you want to see. You can select dates from the start date
to the
end date for the data that is available for the test task. For more information about
using the report and the data in the report, click
Details.
Select the following tabs to display information:
- Click the
Overview tab to see how key metrics performed by
total users in the task.
Click
for the Date field to specify the
range of dates for the data that you want to see. You can select dates from the
start date to the end date for the data that is available for the test task. For
more information about using the report and the data in the report, click
Details.- Impressions delivered is the total number of times that a creative is delivered to all users.
- Impressions viewable is the total number of times that a creative is delivered and viewable by all users.
- Conversions is the total number of times that the users satisfy the primary metric.
- Click the Conversion Ranks tab to display the creatives, dates, devices, and browsers with the most and fewest number of conversions.
- Click the Impressions/Conversions tab to display the pattern of user behavior by impressions delivered, impressions viewable, and conversions for each creative.
- Click the Cumulative Impressions/Conversions tab to display the cumulative count of conversions, impressions delivered, and impressions viewable for each creative.
- Click the Conversion Counts tab to display which variant, device, and browser generated the most conversions.
- Click the Conversions Over Time tab to display the trend of conversions by creative, device, and browser over time.
- Click the Browsers tab to display the total conversions by browser type and the pattern of conversions that were generated using each browser over time.
- Click the Devices tab to display the total conversions by device type and the pattern of conversions that were generated using each device over time.
For reports with a date selector, the graphs display data in the following increments based on the starting date for your selected time range:
- daily increments for data when the earliest date that you select is less than 31 days from today
- weekly increments for data when the earliest date that you select is less than 13 weeks from today but more than 31 days from today
- monthly increments for data when the earliest date that you select is more than 13 weeks from today
For example, if today is July 31, the data is displayed in these increments:
- Data is displayed in daily increments when the start date for your selected time range falls between July 1 and July 31. For example, if your selected date range is from July 7 to July 14, the tab displays data that is aggregated into daily data points.
- Data is displayed in weekly increments when the start date for your selected time range falls between May 1 and June 30. For example, if your selected date range is from May 15 to June 10, the tab displays data that is aggregated into weekly data points.
- Data is displayed in monthly increments when the start date for your selected time range is before May 1. For example, if your selected date range is from April 1 to April 30, the graph aggregates the data into a single monthly data point.
View Task History
All tasks have a History page that shows when each status was changed. To view task history, navigate to the Orchestration tab and select the History page.
In addition, occurrence information, which tells you how many times a task was executed, is available for these task types:
- On-premises direct marketing task
- Bulk email task
- Bulk mobile push notification task
- Bulk custom task
- Facebook Ads task
- Google Ads task
- LinkedIn Ads task
- Snapchat Ads task
The History page of a task can contain both status and occurrence information. Click the Status tab or the Occurrence tab to view the appropriate information.
- Only the 500 most recent occurrences appear in the Occurrence table.
- Occurrence data is stored in the MD_OCCURRENCE table.
- An on-premises bulk email, mobile, or direct marketing task that does not have a business context will fail to run. The task fails because the data could not be converted to an on-premises task. To fix this problem, republish the task. When you republish the task, the first business context in the list of available business contexts is assigned to the task after you republish.
- The time stamp for the most recent run of a task might not match the time stamp of the most recent occurrence.
You can also use the Marketing Execution REST API to manage occurrences. For more information about the Marketing Execution (/marketingExecution) REST API, see Occurrences in SAS Customer Intelligence 360: Programming Interfaces.
The developer documentation for this API is available at Marketing Design API.