About Web Content

Take advantage of how people interact with your website by creating tasks that deliver content to one or more spots on your web pages. You can track and collect data about customer behavior on those web pages, and then use that information to gain insights about your web campaign.

These items are used by web tasks to deliver content to the web.

Web Events and Data Views

A web event enables you to define the customer behavior or action that you want to capture. Examples of events include form submissions, web page loads, viewing an item on a web page, and adding an item to a shopping cart.

Events can be used to trigger a task, set a metric, or define a target audience. You add multiple events to a data view, which provides a framework for how you want to use the event data. Data views can also be used for task targeting and metrics.

Note: You should not select the same data view as both a primary and secondary metric in the same task. In addition, avoid selecting the same data view more than once as a secondary metric in the same task. The system does not check for duplicates, and selecting duplicate data views in the same metric might lead to unexpected results.

For more information, see Web Events or About Data Views.

Web Spots

A spot is the place on a web page where the content that a task delivers is displayed. When you create a spot, you can assign content to that spot. You can also create a spot set, which enables you to coordinate the delivery of your content to multiple spots at once. For more information, see Creating Web Spots.

Creatives

Creatives represent the content that you want to deliver to a web page. For example, you might combine assets and HTML code to create the content that you want to display to your customer. The combination of the assets and HTML is a creative. For more information, see Working with Web Creatives.

Messages

A message groups creatives together so that the creatives can be delivered by a task. For example, your website might have a spot where it shows creatives that encourage your website visitors to add more than USD 50 to their cart. One creative might offer free shipping with purchases that total USD 50 or more. A second creative might offer a free gift with purchases that total USD 50 or more. In order for a task to deliver these creatives to your website, the creatives must first be in a message and that message must then be associated with the task. For more information, see Creating Web Messages.