Creating Web Messages

Messages give you a way to organize creatives by grouping them together, regardless of the channel for which the creatives are designed. For example, a message might contain creatives about the same offer, even though the creatives are meant for different channels. A web task uses the creatives in a message to determine what content to display on a website. If you are creating a message for a web task, be sure to add creative types that can be used in web tasks. The following types of creatives are supported for the web channel:

HTML creatives
creatives from imported assets
recommendation creatives that are defined using a URL template

A message and its creatives can be added to a web task only after the message is marked ready or is published. For information about creating messages, see Creating Messages.

Note: If you have access to an Approvals page on the Orchestration tab, then you must submit the message for approval before it can be published. For more information, see Getting Messages and Creatives Approved.

Last updated: August 11, 2026