About Testing Paths

With the A/B Test node in a real-time journey, you can test paths against each other. For example, the marketing department in a hotel can compare several sequences of offers. The marketing department can then determine which sequence is best, whether one of the challengers is better than the champion, and what the gain is over making no offers.

An A/B Test node can contain multiple paths. Each path can contain a sequence of tasks. Within the A/B Test, you can define a champion path and more than one challenger path. You can also include a control path that contains no tasks. You specify the percentage of customers that are assigned to each path. Each customer is assigned to a path and follows only that path. You can then define the primary metric for the A/B test. This metric is used to determine the winner of the test.

A real-time journey can contain only one A/B Test node.

For information about changing the default settings for A/B tests, see Test in SAS Customer Intelligence 360: Administration Guide.