A/B Test Insights for Real-time Journeys
The Insights tab displays information about the performance of the paths in the A/B Test node and a report that categorizes the collected data.
Summary
The Summary section displays the lift and conversion rate of each path in the A/B Test node.
The three active real-time journeys whose recommended A/B test winners have the highest lift are listed on the SAS Customer Intelligence 360 Home page.
Performance
The performance of each path variant is listed in a table in the Performance section. The lift and confidence levels are listed as percentages in the Champion Lift and Control Lift columns.
When enough data has been collected to find an overall variant winner, the potential impact is listed in the Performance table. The potential impact is the estimated increase in the number of conversions the marketer would have achieved if the winning variant had been delivered to everybody in the test. The top three A/B tests that have a recommended winner are listed on the SAS Customer Intelligence 360 Home page.
For information about declaring a winner, see Declare a Winner.