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SAS® Help Center
SAS® Customer Intelligence 360
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  • Welcome to SAS Customer Intelligence 360
  • What’s New
  • User’s Guide
    • Introduction to SAS Customer Intelligence 360
    • Using the SAS Customer Intelligence 360 Copilot
    • Understanding the Basics
    • Using Plans to Manage Marketing Processes
    • Managing Content
    • Personalizing Your Customer’s Experience
    • Tracking Behavioral Data with Events
    • Targeting with Audiences and Segments
    • Using Tasks
    • Email Communication
    • Mobile Communication
    • Delivering Web Content
    • Delivering Direct Marketing Content
    • Advertising on Other Platforms
    • Using Custom Marketing Channels
    • Using Scheduled Journeys to Engage Your Customers
    • Using Real-Time Journeys to Engage Your Customers
    • Testing Journey Paths and Content
      • Testing Overview
      • Testing Scheduled Journey Paths
      • Testing Real-time Journey Paths
      • Testing Creatives
      • Email A/B Testing
      • Monitoring Your Test
    • Designing Decisions by Using SAS 360 Marketing Decisioning
    • Optimizing Marketing Data
    • SAS 360 Marketing AI
    • Appendixes
  • Administration Guide
  • Developer’s Guide for Mobile Applications
  • Data Dictionary
  • Programming Interfaces
  • Environment Setup Guide
  • Glossary
  • Accessibility
  • Other Resources
User’s Guide
 

Testing Overview

  • About Testing
  • Key Testing Concepts

Use testing as a way to optimize the conversion rates of your content. By tracking and analyzing how users interact with your content, SAS Customer Intelligence 360 can help you understand what content is the most effective.

Last updated: August 11, 2026
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