Creating Tasks from A/B Test Winners

Declaring a winner ends the A/B test task. To ensure that a creative continues to be delivered to the A/B test task's spot, create a new task with the winning variant. The new task must be of the same type. For example, a Web task is created from the winning variant of a Web A/B test task.

After you click Declare Winner and select the variant that you want to mark as the winner, click Create task. The new task that is created contains the winning creative and the spot from the A/B test task. The targeting is automatically defined for the new task based on whether you are creating a task from an overall winner or a discovered segment. If you are creating a task from an overall winner, then the targeting criteria of the new task match the targeting criteria of the overall winner.