Creating an A/B Test Task

• Add Content to Your Task
• Customize Test Settings
• Add a Target Audience
• Customize Permissions for Web Tasks
• Getting Test Tasks Approved
• Set Metrics
• View Usage Information
• Schedule Your Task
• Publish the Task
• End the Task

You can compare the performance of multiple creatives. When creating a test task, you can optimize the task, which enables analytics to use a multi-armed bandit approach to finding the best-performing variant. As a result, an optimized test task delivers the best-performing variants to more of the target audience. Test tasks can also discover previously undefined segments of people that prefer a different creative than the creative that most of the target audience prefers. You can learn about a discovered segment by reviewing its profile.