About Testing

Path Testing

With the A/B Test node in scheduled and real-time journeys, you can test paths against each other. For example, the marketing department in a hotel can compare several sequences of offers. The marketing department can then determine which sequence is best, whether one of the challengers is better than the champion, and what the gain is compared to making no offers.

For more information about testing paths in a scheduled journey, see Add an A/B Test Node.

For more information about testing paths in a real-time journey, see About Testing Paths.

Web and Mobile Testing

Test tasks compare the conversion rates of two or more versions of a creative or set of creatives by tracking user response rates. Analysis determines which variants lead to the most conversions based on your metrics. In addition, analysis of metric data can also determine whether there are sub-segments of your target audience that respond better to a variant other than the winning variant. The following types of test tasks are available:

• mobile spot A/B test
• web A/B test

For more information about A/B test tasks, see Deciding Which Type of Test to Run.

Email Subject Line Testing

Subject line testing is supported for bulk email tasks. On the Header tab of the task, enable Subject line A/B test to test two different subject lines. For more information, see Test Email Subjects.