Building Blocks for Delivering Mobile Content

Before you can deliver mobile content, you must configure your mobile app and SAS Customer Intelligence 360 to enable integration.

In SAS Customer Intelligence 360, you create tasks that deliver mobile content. In those tasks, you specify the content to deliver, who you want to deliver the content to, when you want to deliver the content, and metrics that report on the performance of the delivered content. Before you create a task, you need to create the items that are included in the task definition.

Here is an overview of the building blocks that are needed to deliver mobile content, who participates in creating those building blocks, and where to find information to get started.

Building Blocks for Mobile Content Delivery
Task	Who Is Responsible	Where to Find Information
Create a mobile app to interact with your customers.	Marketing organization working collaboratively with the mobile app developer.
Register the mobile app with SAS Customer Intelligence 360. After the mobile app is registered, it is available as a selectable item to which you can add or modify spot content and events associated with the mobile app.	SAS Customer Intelligence 360 user: Registers the mobile app with SAS Customer Intelligence 360.	See Register a Mobile Application in SAS Customer Intelligence 360: Administration Guide.
Enable the communication of mobile app activity from the mobile SDK to SAS Customer Intelligence 360. By default, communication is enabled when you register a mobile app.	SAS Customer Intelligence 360 user: Ensures that the mobile SDK is communicating mobile app activity.	See Disable Communication with the Mobile SDK in SAS Customer Intelligence 360: Administration Guide.
Configure mobile message settings (if you plan to send push notifications and in-app messages from the mobile app).	Mobile app developer: Registers the mobile app with Apple Push Notification service (APNs) for iOS devices or Firebase Cloud Messaging (FCM) for Android devices and obtains certificates and keys. SAS Customer Intelligence 360 user: Provides SAS Customer Intelligence 360 with the certificates and keys.	See Enable Mobile Messaging in SAS Customer Intelligence 360: Administration Guide. See Register a Mobile Application in SAS Customer Intelligence 360: Administration Guide. Also, SAS Customer Intelligence 360: Developer’s Guide for Mobile Applications is available.
Deploy the Mobile SDK that enables your mobile app developer to add code to the mobile app.	SAS Customer Intelligence 360 user: Downloads the mobile SDK and provides the mobile app developer with the necessary files to install for iOS or Android devices. Alternatively, the mobile app developer can access the mobile SDK from a public repository. Mobile app developer: Installs the mobile SDK. Obtains the application ID that the SAS Customer Intelligence 360 user defined for the mobile app in SAS Customer Intelligence 360.	See Implement the SDK Framework for a Mobile Application in SAS Customer Intelligence 360: Administration Guide. Instructions for mobile app developers are provided in SAS Customer Intelligence 360: Developer’s Guide for Mobile Applications.
Configure session settings.	SAS Customer Intelligence 360 user: Defines settings for mobile app sessions so that the SAS Customer Intelligence 360 mobile SDK knows when to continue a current session or start a new one.	See Page and Session in SAS Customer Intelligence 360: Administration Guide.
Define links that take the user to a specific place in the mobile app. For example, in a push notification, a link might be activated when the user taps the notification. In an in-app message, a link might be activated when the user taps a button.	Mobile app developer: As requested by the marketer, codes the application to respond when the user interacts with a push notification or in-app message. Provides valid Uniform Resource Identifiers (URIs) to the SAS Customer Intelligence 360 user. SAS Customer Intelligence 360 user: When creating a push notification or in-app message creative, specifies the URI. Note: The mobile SDK does not automatically open the app to the location specified by the URI. The developer must provide the necessary code for the app to carry out the desired action.	See Creating Mobile In-App Message Creatives and Creating Mobile Push Notification Creatives. Also, SAS Customer Intelligence 360: Developer’s Guide for Mobile Applications is available.
Define mobile spots that are places in a mobile app where a task delivers content.	The marketer and the mobile app developer work together to identify places in the mobile app where SAS Customer Intelligence 360 can deliver content. Mobile app developer: Provides the SAS Customer Intelligence 360 user with spot IDs and details such as spot dimensions. SAS Customer Intelligence 360 user: When creating a mobile spot task, specifies the spot ID.	See Creating Mobile Spots.
Define mobile events that describe how customers interact with your content.	Mobile app developer: Provides a SAS Customer Intelligence 360 user with event IDs and custom attributes (if any). SAS Customer Intelligence 360 user: Uses the event ID to create custom events that represent specific behaviors in the mobile app.	See Mobile Events. Also, SAS Customer Intelligence 360: Developer’s Guide for Mobile Applications is available.
(Optional) Upload location data and enable location services.	SAS Customer Intelligence 360 user: Defines and uploads geofence and beacon files. Mobile app developer: Codes the mobile app (using the mobile SDK) to enable location services and monitor location events.	See Upload Location Data in SAS Customer Intelligence 360: Administration Guide. Also, SAS Customer Intelligence 360: Developer’s Guide for Mobile Applications is available.
Upload assets that are used to build creatives.	SAS Customer Intelligence 360 user: Uploads images that comply with their organization’s configuration requirements such as for dimensions and renditions.	See Managing Assets.
Define creatives that deliver the content to be displayed to your user.	SAS Customer Intelligence 360 user: Creates mobile in-app message creatives, mobile push notification creatives, and HTML (for mobile spots) creatives.	See Creating Mobile Content.
(Optional) Define customer segments that are groups of people who share common characteristics.	SAS Customer Intelligence 360 user: When creating a task or an activity, specifies the customer segment to target.	See About Segments.
Define a task that delivers the content to mobile app users.	SAS Customer Intelligence 360 user: Specifies how to deliver the content, the content to deliver, who to deliver the content to, when to deliver the content, and metrics that report on the performance of the delivered content.	See Setting Up Your Mobile Communication.
Define an activity that is a series of tasks that map out a customer journey.	SAS Customer Intelligence 360 user: Specifies tasks, trigger events, and metrics that report on the performance of the activity.	See Creating Real-time Journeys.

Last updated: August 11, 2026