About Delivering Mobile Content

SAS Customer Intelligence 360 collects digital data and uses that data to gain insights about message, offer, and content performance across several channels. You can collect data across your mobile applications (apps) by using the analytics, marketing process orchestration, and reporting information that is provided based on customer or prospect behavior. Through creatives, messages, spots, events, and tasks, you can collect data and manage digital interactions across mobile channels.

You identify the customers that you want to reach, create the locations where the content is to appear, and define the actions that make up the customer interactions with your content. Then, you can design the messages that contain your content and create the tasks and activities that deliver the content to your customers.