About Segments
A segment represents a group of people who share common characteristics such as age or gender. Here are examples of segments:
- females who are at least 40 years old
- households with at least four mobile phones
After you publish your segment or mark it ready, other items in SAS Customer Intelligence 360 can use the segment. For example, a published segment can be selected when you are defining the target audience of a task.
When you create a segment, you must select the data source for that segment. A segment can use only one data source.
- If you want to use data that was imported into or collected by SAS Customer Intelligence 360, choose the Uploaded Data option.
- If you want to use data that is stored in an on-premises data mart, choose SAS 360 Direct.
For information about creating segments, including detailed steps, see the following documentation:
You can re-create your SAS Marketing Automation campaign as segment maps and direct marketing tasks in SAS Customer Intelligence 360. For more information, see Migrating Campaigns.