Understanding Discover Reports

Here is an overview of the predefined Discover reports. You can find more specific details in each report.

• The Advertising and Campaigns report uses the highest number of conversions or highest number of visits to evaluate overall marketing performance.

  The report can yield the following information:

  • a comparison of visits and conversions
  • the origin of the website visitors
  • identification of search engines that visitors use to access the website

  The data for this report is stored in the DBT_ADV_CAMPAIGN_VISITORS table.

• The Business Processes report analyzes the success and abandonment rates of multi-step business processes.

  Business processes differ from site to site. For example, a business process can be an application for insurance or a credit card, registration for an event, or a checkout process. Business processes usually involve a set of steps. Often these steps are sequential. The Business Processes report can help reveal which business processes are commonly accessed by web visitors and what the dropout rates are, per step, by business process.

  This information can help you understand how to optimize the visitor interaction when using business processes. You can also better understand what information visitors are reticent to provide, which can help you determine how to raise completion rates.

  The data for this report is stored in the DBT_BUSINESS_PROCESS table.

• The Content report analyzes the most-visited URLs, entry pages, and exit pages. Knowledge about the type of digital media that is being accessed by website visitors might provide information that you can use to refine your website (including design and navigation). This information can help you understand which areas of your site are attracting, retaining, and ultimately converting visitors. You can also use this information to apply metrics to evaluate the value of the page for advertising purposes.

  The report yields the following information:

  • number of page views, unique visitors, and visits based on date
  • ability to filter information by domain, site section, and site subsection
  • pages that receive the greatest amount of activity
  • specific website resources accessed
  • areas of the website that are attracting the most visitors or longest lengths of stay
  • the amount of time that visitors are active on your website

  The data for this report is stored in the DBT_CONTENT table.

• The Custom Events report displays information for all custom events, including previously defined goals that have been converted to custom events. This report used to be known as the Goals report.
  Note: The custom name and the custom group name are optional for a custom event. If the attributes are not specified for a custom event, the event shows as None specified in the graphs for the Custom Events report.

  For more information, see Creating Custom Events for Web.

  The data for this report is stored in the DBT_GOALS table.

• The Downloads report analyzes content that has the highest download rate. Marketers can use the report to determine which site sections contain the most effective content.

  The data for this report is stored in the DBT_DOCUMENTS table.

• The Ecommerce report analyzes product performance, purchases, and revenue over time. Marketers can understand what product marketing techniques are working.

  This information can help design marketing awareness for online products based on factors such as the following:

  • which products have higher purchase rates based on where the visitors came from
  • where the product recommendation is located on the site

  The data for this report is stored in the DBT_ECOMMERCE table.

• The Forms report uses the highest number of completed forms and highest number of abandoned forms to analyze user interaction with forms.

  Forms can include site or event registration, user profile creation, password creation or changes, and so on. The report shows metrics related to visitors’ interactions as they complete forms. The report also looks at the point in the process where visitors are abandoning the form.

  This information can help you understand how to optimize the visitor interaction using forms. You can also better understand what information visitors are reticent to provide, which can help you determine how to raise completion rates.

  The data for this report is stored in the DBT_FORMS table.

• The Internal Searches report analyzes the effectiveness of internal searches in locating information.

  The data for this report is stored in the DBT_SEARCH table.

• The Media report uses the highest number of views or highest total viewing time to evaluate media content. Media mainly focuses on viewable content within the site architecture.

  You can use the insights from this report to perform these tasks and analyses:

  • cater media content that is of highest interest to site visitors
  • understand what portions of any media are of most interest to visitors
  • reveal outlier media that might be accessed often but is quickly terminated by visitors

  The data for this report is stored in the DBT_MEDIA_CONSUMPTION table.

• The Promotions report uses the highest number of displays or highest number of click-throughs to evaluate site-specific promotions.

  The data for this report is stored in the DBT_PROMOTIONS table.

• The Visits report analyzes types of visits and tools that are used to access websites.

  The data for this report is stored in the DBT_ADV_CAMPAIGN_VISITORS table.