Example: Greet Travelers in Their Own Language

In this example, a mobile marketer at an airport sends a push notification to each traveler who enters the airport. The language of the push notification is based on the language setting of the traveler’s device. The mobile app responds to geofences. A geofence named “airport” has been defined in SAS Customer Intelligence 360.

1. On the navigation bar, click ContentMessages. Click . 
2. Click New Creative and Mobile Push Notification to add three creatives to the message.

   Each creative contains “Welcome to Our Airport!” notification text in a different language. One creative is in German, one creative is in Chinese, and one creative is in English.

3. On the navigation bar, click Tasks. Click to create a new task. Click Push Notification and Triggered. Select an application and click Create task.
4. Open the task. Hover over the Content section and click Edit. Add the message that you created.
5. Hover over the Distribution section and click Edit. Select Rule-based for the method.
6. Click .
   • The marketer selects the German language creative and specifies that the Browser Language is German in the criteria. For the Chinese language creative, the Browser Language is Chinese.
   • If the browser language is neither German nor Chinese, the push notification message is in English. The marketer moves the English language creative to priority 3 in the list.
7. Hover over the Send Options section and click Edit. Add a trigger event. Select a Geofence Entered event as the trigger. Specify airport as the Geofence Name.