Creating SMS Creatives

About SMS Creatives

An SMS creative is a text message that is sent to a customer's mobile device. Text messages are typically used to direct users to click a link to an offer or other desired action.

You can add a link to the text message that recipients can click. SMS tasks can use link tracking to gain useful information about customer behavior.

You can also add a merge tag to personalize the creative with customer information such as a name.

Add a New Creative

You can design a new creative that is automatically added to the task. Open the task and follow these steps:

1. Depending on whether the task already has a creative, select one of these options:
   • New creative
   • From the list of creatives, select Add moreMake a creative
   • From the list of creatives, select Change content to replace the message and its creatives.
2. Enter the message that you want.
   TipYou can personalize the message by clicking to add a variable.

   The checkbox Links will be shortened so that link tracking is enabled is enabled by default. Shortened links track useful metrics such as click counts. Disabling shortened links prevents this tracking.

   Note: The shortened link that appears in the Content pane is an example. The web address that appears on the device will differ.
3. (Optional) Update the name of the creative.
4. (Optional) Update the location of the creative.
   Note: This option is displayed only if folders are enabled for your tenant.
5. When you are done updating the creative, select Ready from the list in Creative status. The creatives must have a ready or active status to activate the task.
   Note: Refresh the task to see the creative's updated status.

Add an Existing Creative

You can select existing creatives or an existing message to add to the task. You can also edit some of the creative content. Open the task and follow these steps:

1. Depending on whether the task already has a creative, select one of these options in the content pane:
   • Existing creatives
   • From the list of creatives, select Add moreSelect an existing creative
2. Select the creatives or message.
   Note:

   • Selecting creatives and messages in one task is not supported. You can either add one message or one or more creatives.
   • If you selected a creative that includes a variable for personalization, select the merge tag for the variable by clicking Personalization from the Content section.
   • Adding more than 50 creatives to a task can negatively affect performance.
3. (Optional) Update the message. If the message contains a personalization variable, set the merge tag by clicking Personalization from the Content section.

Personalize the Content

You can personalize the content to improve the customer experience.

SMS tasks support adding personalization variables. You must select a merge tag to associate with the variable before you can make the task active. To add a variable, click . To assign a merge tag to the variable, edit the task content and click Personalization.

See Also

• Personalizing Content
• Prerequisites for Using Merge Tags