About Mobile Tasks

Types of Mobile Tasks

These are the types of mobile tasks that you can create:

• Mobile in-app message task. Use this task to deliver a notification that is displayed while a user is active in a mobile application. For more information, see Create a Mobile In-App Message Task.
• Mobile push notification task. Use this task to deliver a notification that is displayed while a user is not active in a mobile application. Push notification messages are displayed while the user is not active in the mobile app. The intent of a push notification is to encourage the user to open the app.
  • You can create a bulk push notification task that delivers messages at the same time.
  • You can create a triggered push notification task that delivers messages only when the specific trigger event criteria is met.
  Note: Enabling mobile messaging requires proper configuration of the mobile app and SAS Customer Intelligence 360. For more information, see Enable Mobile Messaging in SAS Customer Intelligence 360: Administration Guide.
• Mobile spot task. Use this task to display a message on a specific spot within a mobile application. For more information, see Create a Standard Mobile Spot Task.
• Mobile A/B test task. Use this task to compare the effectiveness of multiple creatives against your target audience.

  For more information about A/B testing, see About A/B Testing.

You can open a task or create a new task from the Tasks page. To access the items that a task uses and see information about the task, navigate through the different tabs.

Including Mobile Tasks in Real-time Journeys

Tasks can be published on their own or included as part of a real-time journey. A real-time journey enables you to create and orchestrate your interactions with customers in real time by using tasks and conditions. When the task that you are creating is part of a larger plan for customer interaction, include that task in a journey. Tasks that are created from the Tasks interface can be added to a journey after they have been created. However, a task cannot be added to a journey after the task has been published. You can also create a task from within a journey. You can create a task from a journey, or you can include an existing task in a journey. Active and Completed tasks cannot be included in an journey. For more information, see About Real-time Journeys.