About Real-time Journeys

A real-time journey is a coordinated series of tasks that are designed to meet the goals of a marketing campaign. A real-time journey uses tasks and events. The journey canvas charts the customer paths between tasks, such as sending a particular message through a particular channel, and conditions, such as the primary metric and evaluation periods. For example, you might use a web task to present a Hotel Offer link on your website. Then, you could use an email task to send a discount offer to all users who click on the link within a week.

Real-time journeys can be associated with plans. When creating a journey from a planning item, you are required to enter only a journey name before saving the journey. Journeys that are created without all the required information are assigned a Planning status and can be updated later with the required information. In this manner, a marketer can create a placeholder journey that is updated later by a person familiar with journeys.

After a real-time journey is activated, it is active until it ends. Customers can interact with it at any time and progress at their own pace.