About LinkedIn Ads Tasks
LinkedIn Ads offers an advertising platform to enable marketers to find their audience among people who are LinkedIn users. A LinkedIn Ads task is used in conjunction with a LinkedIn Ads connector.
A LinkedIn Ads task facilitates the transfer of audience segments of LinkedIn users from SAS Customer Intelligence 360 to the LinkedIn Ads platform, enabling you to execute targeted marketing campaigns. This integration leverages a dedicated LinkedIn connector, which ensures secure and authenticated access to LinkedIn APIs. Based on the data source that you selected during task creation, you can match customer attributes, map and synchronize your audience with the platform's user data, and also track customer interactions and responses.
In the LinkedIn Ads task, you need to specify all the required information and select the connector that is associated with the LinkedIn Ads account that you want to use. When the task is executed, the connector is invoked and a request is sent to the LinkedIn API, which uploads your selected audience to LinkedIn Ads.
A LinkedIn Ads task also collects information about its performance so that you can monitor the task's effectiveness.
To use a LinkedIn task, set up a connector to link your LinkedIn Ads account to SAS Customer Intelligence 360. For more information, see LinkedIn Ads Connector in SAS Customer Intelligence 360: Administration Guide. For general information about working with all types of tasks, see Using Tasks.