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SAS® Help Center
SAS® Customer Intelligence 360
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  • Welcome to SAS Customer Intelligence 360
  • What’s New
  • User’s Guide
    • Introduction to SAS Customer Intelligence 360
    • Using the SAS Customer Intelligence 360 Copilot
    • Understanding the Basics
    • Using Plans to Manage Marketing Processes
    • Managing Content
    • Personalizing Your Customer’s Experience
    • Tracking Behavioral Data with Events
    • Targeting with Audiences and Segments
    • Using Tasks
    • Email Communication
    • Mobile Communication
    • Delivering Web Content
    • Delivering Direct Marketing Content
    • Advertising on Other Platforms
      • Creating Advertising Tasks
        • Prerequisites for Advertising Tasks
        • Creating a Facebook Ads Task
        • Creating a Google Ads Task
        • Creating a LinkedIn Ads Task
        • Creating a Snapchat Ads Task
        • Creating a Google Display & Video 360 Task
      • Working with Advertising Tasks
      • Setting Metrics and Tracking Performance
    • Using Custom Marketing Channels
    • Using Tasks from Integrations Built by the Community
    • Using Scheduled Journeys to Engage Your Customers
    • Using Real-Time Journeys to Engage Your Customers
    • Testing Journey Paths and Content
    • Designing Decisions by Using SAS 360 Marketing Decisioning
    • Optimizing Marketing Data
    • SAS 360 Marketing AI
    • Appendixes
  • Administration Guide
  • Developer’s Guide for Mobile Applications
  • Data Dictionary
  • Programming Interfaces
  • Environment Setup Guide
  • Glossary
  • Accessibility
  • Other Resources
User’s Guide
 

Creating a Google Ads Task

  • About Google Ads Tasks
  • Configure the Google Ads Task
  • Google Authentication Use Cases
  • Publish and Activate the Task

Create a Google Ads task to upload an audience from SAS Customer Intelligence 360 to Google Ads and target customers who are Google users.

Last updated: August 18, 2026
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