Channels

Create customized channels to configure, manage, and report on the performance of each channel.

Standard Channels

SAS Customer Intelligence 360 provides predefined channels that are read-only and cannot be modified. The channels that are available to you are based on the license for your tenant. For example, the Direct channel is available only if you have a license for SAS 360 Direct or SAS 360 Audiences Premium.

Channels Provided by SAS Customer Intelligence 360
Channel	Interaction Type	Code	Description
Email	Outbound	email	Delivers content to your recipient’s email inbox
Mobile	Both	mobile	Delivers content to the user’s mobile device on behalf of your mobile application
Web	Inbound	web	Delivers content to your visitors when they interact with your website
External	Outbound	external	Delivers data and content to a third-party system
Direct	Outbound	direct	Produces an export file with customer data for an outbound campaign
Advertising	Outbound	advertising	Produces and sends files with customer data to SAS 360 Match
Messaging	Outbound	messaging	Delivers content to your recipient’s messaging application

Create a Custom Channel

You can create a custom channel.

Note: You can only create custom channels for inbound interactions (that receive data).

Click Administration General Settings on the navigation bar and select Content DeliveryChannels.
Click Add custom channels.
Specify a name, description, and code for the new channel.
Note: The unique code must be alphanumeric and lowercase, and cannot exceed 32 characters.
Click Save.

Última actualización: 18 de febrero de 2026