About On-Premises Segments

A segment represents a group of people who share common characteristics such as age or gender. For example, you might create a segment that includes females who are at least 40 years old. Depending on the type of license that you have, you can use data from your organization’s data mart to create an on-premises segment. The segment that you create can include customer data as criteria. Active on-premises segments can be used in targeting for any task in SAS Customer Intelligence 360 when defining a target audience. The same segment can be used in different tasks.

You can create a segment by adding and importing criteria to a segment map. The criteria that you add define who qualifies to be a member of the segment. A segment can contain different types of criteria from uploaded data. When you create a segment, potential members include members of subjects that have been identified for your data mart.

Before working with segment maps, you must identify the on-premises data that is available to be used by creating a single information map in SAS Information Map Studio. For more information, see Preparing Your On-Premises Data in SAS Customer Intelligence 360: Administration Guide.