Using an RTC with a Direct Marketing Task

When a direct marketing task executes, these actions occur:

• An RTC is generated. Add the RTC field to the export file if you want access to the RTC values so that you can track responses.
• The generated RTC value is attached to the contact event for the direct marketing task.

You can use an RTC value from the export template to inject an external event into SAS Customer Intelligence 360. This event can then be used as a primary metric for a direct marketing task. Because the external event includes the RTC value, the event can satisfy the conversion criteria for the direct marketing task. In addition, you can classify the external event that you are using as a primary metric as a response. Classifying the external event as a response includes the RTC in the response event. For more information, see Injecting an External Event into SAS Customer Intelligence 360 in SAS Customer Intelligence 360: Administration Guide.

Here is an example of an external event with an RTC:

{
    "subject_id": "cust77088",
    "applicationId": "SampleApp",
    "eventname": "ExternalEventWithRTC"
    "attributes": {
       "response_tracking_code": "f0f3c8b8-0e05-4ff1-993d-9a3310164bcf"
    }
}