Solving the Marketing Optimization Problem

• Decision Variables
• Objective Function
• Constraints

The marketing optimization problem involves a set of possible communications (offer types) along with a set of customers. Typically, the number of communications and the number of customers differ greatly. The number of communications usually ranges from the tens to hundreds, and the number of customers usually ranges from the hundreds of thousands to tens of millions. The main components of a marketing optimization problem are the decision variables, the objective function, and the constraints.