Mobile In-App Message Task Performance
Summary
The Summary section displays information about conversion rates and the effectiveness of creatives. The conversion rate is the percentage of users who meet the primary metric. The Creative Performance section displays the conversion rate and lift for the creatives. It also displays the data collection date, which is the most recent date and time that reporting data was updated. The reporting data is updated hourly when data is collected for the events that are associated with the task.
Move the sliders below the Creative Conversion Rate graph to view the conversion rate for a specific time period. Select Show value markers to add data points to the lines in the graph.
Performance
In the Performance section, you specify the primary and secondary metrics while you are designing your task. As the task progresses, details about the number of unique users and unique conversions, and the conversion rates for the primary and secondary metrics are provided. The data is user-based and includes only unique users.
The Performance section also includes an option to stop delivering creatives when the primary metric for the task is met.
Metrics
The Metrics section provides additional information about the performance of your mobile in-app message task. For example, metrics include the number of messages that are sent, user actions, and the response rate of the users.
Click 
for the Date field to specify
the range of dates for the data that you want to see. You can select
dates from the start date to the end date for the data that is available
for the task. For more information about using the report and the
data in the report, click Details.
Select the following tabs to display information:
- The Sent tab displays information about the total number of in-app messages that are sent to the messaging services for Apple and Google.
- The User Actions tab displays the total number of in-app messages sent, the number of times that the users tapped each button (large in-app messages only) or the number of times that the users tapped the banner (small in-app messages only), and the number of times the users dismissed the messages.
- The Response Rate tab indicates the effectiveness of the in-app message based on the percentage of users who opened the notification to learn more about its content.
- The Export
Data tab displays the data that is used to create this
report. You can export the data as a CSV file from this tab.
You can manage the columns in the report table. Your settings are stored and remembered during subsequent visits to the report.
- To hide a column, click
next to a column title for a table and select Hide
column. You can hide all but the first column in a table. When
you hide a column in a report, the column is not exported. - To reorder, add, or hide columns,
click next to a column title for a table and select
Manage columns.
Note: This option is available for non-hierarchical (non-expandable) tables only. - To hide a column, click
User Results
The User Results section provides information about how key metrics are performing by total users in your task.
Click for the Date field to specify
the range of dates for the data that you want to see. You can select
dates from the start date to the end date for the data that is available
for the task. For more information about using the report and the
data in the report, click Details.
Select the following tabs to display information:
- Click the Overview tab to see how key metrics performed by total users in the task.
- Click the Conversion Ranks tab to display the creatives, dates, devices, and mobile operating systems with the most and fewest number of conversions.
- Click the Impressions and Conversions tab to display the pattern of user behavior by impressions delivered, impressions viewable, and conversions for each creative.
- Click the Cumulative Impressions and Conversions tab to display the cumulative count of conversions, impressions delivered, and impressions viewable for each creative.
- Click the Conversion Counts tab to display which variant, device, and mobile operating system generated the most conversions.
- Click the Conversions Over Time tab to display the trend of conversions by creative, device, and mobile operating system over time.
- Click the Mobile OS tab to display the total conversions by mobile operating system and the pattern of conversions that were generated using each operating system over time.
- Click the Devices tab to display the total conversions by device type and the pattern of conversions that were generated using each device over time.