Recommendation Task Settings
These settings affect tasks that deliver creatives based on recommendations made by SAS Customer Intelligence 360.
- Navigate to
Administration
Tasks. Click Segment Discovery in
General. - Customize these values:
- Size of control group specifies which percent of the target audience makes up the control group. The control group is a subset of the target audience that does not receive personalized recommendations. This group is the benchmark that is used to evaluate the effectiveness of the personalized recommendations. Instead of receiving creatives based on recommendations, the creatives that are displayed to a member of the control group are selected randomly. By default, this value is set to 5%.
- Control group duration specifies the length of time during which a person remains part of the control group. When the group duration is reached, the person is excluded from the control group and returns to being an eligible member of the target audience. By default, this value is set to 1 day.
- Recommendations per
user specifies the number of recommendations to show each
user. The value that you set here is used by recommendation tasks and is
displayed on the ContentRecommendation Options tab of a recommendation task.
Note: By default, this value is set to 10. The valid range of values is from 1 to 20.
-
URL templates for recommended product creatives is
used to locate the creatives that the system recommends to the target
audience. You must create at least one URL template before you can create a
recommendation task.
URL templates require a product identifier. The recommendations generated by the system are based off of the product identifier. The product identifier is the product ID or product SKU attribute of a product view event. The product identifier that you want the system to base recommendations on should be part of this URL. If the URL that is defined in the URL template does not match the location of the creatives that you want to recommend, the recommendation task cannot be executed.
To establish an allowlist or denylist for recommendations tasks, you need to create a data descriptor and import the file into SAS Customer Intelligence 360 using the Marketing Data API. For more information, see Example: Creating a Recommendation Denylist or Allowlist in SAS Customer Intelligence 360: Programming Interfaces.