The MBANALYSIS Procedure

The MBANALYSIS (market basket analysis) procedure performs association rule mining on a transaction database. Association rules are in the form of if A then B, where A and B are items in the transaction database. Association rules helps determine association or correlation between various items in a database. These rules are used for finding the latest trends and patterns in data and also help in business decision-making processes. The MBANALYSIS procedure uses the frequent-pattern growth (FP-growth) algorithm of Han, Pei, and Yin (2000) for finding frequent item sets and then generates rules that are based on these frequent item sets. For more information about the FP-growth algorithm, see the section FP-Growth Algorithm.