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SAS® Viya® Platform Programming Documentation

|PDF

Welcome to SAS Programming Documentation
What's New
Learning SAS Viya Platform Programming
Syntax Quick Links
Python Programming
Advanced Analytics
- Machine Learning
- Econometrics
  - SAS Econometrics
    - Econometrics Procedures
    - Econometrics Programming Guide
  - SAS/ETS
- SAS Enterprise Miner: High-Performance Procedures
- Forecasting
- IML (Interactive Matrix Language)
- Optimization and Simulation
- Quality Control
- Statistics
- SAS Visual Analytics Programming Guide
- Text Analytics
Data Access
Cloud Analytic Services
SAS Language Reference
Migrating to UTF-8
Example Data Sets
SAS Code Debugging
Output and Graphics
In-Database Processing
Security and Administration
SAS Servers
Using the batch Plug-In for the SAS Viya CLI
Accessibility on the SAS Viya Platform
SAS Data Quality
SAS Job Execution Web Application Doc Link
SAS Job Execution Web Application
SAS Data and AI Studio
SAS Visual Analytics
SAS Viya Platform: Administration
SAS Viya Platform Operations
Other Resources

Econometrics Procedures

MKTATTRIBUTION Procedure

Getting Started

Details: MKTATTRIBUTION Procedure

Subsections:

Markov Attribution Model
Heuristic Attribution Models
Input Data
Data Table Output
ODS Table Names

Last updated: July 09, 2026

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